DISCOVERY / ADVENTURE THURSDAYS
During high-stress moments, time seems to almost stand still. Adrenaline kicks in, heightening our senses so we can absorb every tiny detail—a response that can be crucial in life-or-death situations. This concept was at the heart of The Franchise, where each character is captured in a “frozen-in-time” moment.
With a tight deadline, we dove into the world of camera mapping, quickly learning the technique first pioneered by our friends at Nerdo in Italy—Alessandro Durando, Daniele Gavatorta, and Lorenzo Levrero—for a Discovery Europe piece. Their generosity in sharing their skills made all the difference, and we're grateful for their help!
CREDITS:
Client: Discovery Channel
Production Company: Totuma Communications and Design
Copy: Hubert Reinfeld, Lucy De Freitas
Art Direction: Hubert Reinfeld, Vladimir Mihalkov
Graphic Design: Cristina Briceño, Alejandro Ocando
3D environment: Alejandro Ocando
Compositing: Marcial Gonzalez, Alejandro Ocando
Color Grading: Vladimir Mihalkov
Original Concept: Nerdo