LIFETIME BREAST CANCER / AWARENESS CAMPAIGN
Lifetime proudly presents a powerful breast cancer awareness campaign in collaboration with Totuma and Snack Studio, designed to empower women and promote early detection. This initiative was brought to life with the expertise and creativity of Totuma’s talented team, whose experience in storytelling and impactful visuals elevates the campaign’s message. The project features heartfelt stories, informative resources, and community engagement to emphasize the importance of regular screenings and self-exams. Showcasing inspiring survivors and advocates, it highlights resilience and fosters hope and solidarity. With Totuma and Snack Studio at the helm, this TV spot encourages vital conversations and inspires women to prioritize their health. Join us in this mission to save lives and support research—because every woman deserves to thrive.




CREDITS:
Client: Lifetime
Production Company: Totuma Communications and Design
Creative Producer: Hubert Reinfeld
Art Direction: Cristina Briceño, Vladimir Mihalkov
Producer: Vladimir Mihalkov, Hubert Reinfeld
Live Action Direction: Vladimir Mihalkov, Hubert Reinfeld, Juan Pablo Enis
Director of Photography: Juan Carlos Castillo
Editing and Color Grading: Vladimir Mihalkov
Color Grading: Vladimir Mihalkov
Graphic Design: Cristina Briceño, Alejandro Ocando
Animation: Alejandro Ocando
Composting: Alejandro Ocando, Vladimir Mihalkov, Marcial Gonzalez
VFX: Marcial Gonzalez
Cast: Ashley Hernandez, Lucy De Freitas, Gernesha Lundy
Drone Operator: Vladimir Mihalkov
Sound Design & Mix: Estudio Pararrayos
Musica Original: L. Boccherini - Notturna Delle Strade Di Madrid
Featured in Stash Magazine
